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The impact of social media influencer marketing on purchasing decisions of Millennials in Finland
(2021)
In the first quarter of 2021, the number of internet users worldwide was more than 4.6 billion, and the number of social media users had also passed the 3.8 billion mark. These numbers indicate that almost 60 percent of ...
Tiktok influencer marketing as a marketing tool for cosmetic industry to attract generation Z
(2022)
Marketing strategies that make use of social media influencers and the emergence of social media platforms have been increasingly common in recent years, particularly in the beauty products sector. Because of the availability ...
Ethics and influencers in Russia : what do users expect from bloggers’ advertising on Instagram?
(2021)
Influencer marketing in Instagram has become a powerful form of social media marketing in recent years in Russia. This allows companies and brands to promote their products to the loyal audiences of the influencers and, ...
Influencer marketing on luxury tourism
(2022)
The commissioning company for the thesis is Cerviisi Oy. The idea concerns the business of the subsidiary Nordic Vibes, tourism services. Nordic Vibes conducts its business in Finland but is aimed at the international ...
Celebrities impact on customers behavior
(2022)
This thesis will explore the topic of celebrity aliasing to buyers. Now various brands are increasingly resorting to the help of well-known personalities to promote and in-crease sales of their brand. And to understand why ...
Analysis of social media influencer marketing in the beauty industry
(2024)
This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ...




